Client Partnership
RUBRO
Building a Premium South African Beverage Brand Through Storytelling
Visio Productions has worked closely with RUBRO and, through the brand's partnership with Nando's, has produced a growing body of video content spanning brand storytelling, product marketing, corporate communications, event coverage, and internal training.
The relationship has evolved beyond traditional production, with Visio providing creative direction, concept development, and scriptwriting alongside filming and post-production - helping communicate the RUBRO brand consistently across marketing, training, and international audiences.
An ongoing production partnership spanning multiple RUBRO and Nando's initiatives, from founder-led brand films to internal training content and international brand activation.
Services Provided
Creative strategy · Concept development · Scriptwriting · Video production · Product videography · Event videography · Founder storytelling · Corporate communications · Internal training · Motion graphics · Editing & colour grading
Project Highlights
Brand Film
Ouma - Mother of Rooibos
A cinematic founder and heritage brand film telling the story of Rooibos through "Ouma," positioning Rooibos as an authentic South African ingredient with deep cultural roots. Filmed during the Namakwaland flower season, the production focused on storytelling, landscape cinematography, and the natural beauty of the Cederberg region.
Used For
Website · Social media · Brand presentations
Services
Creative direction · Story development · Script development · Cinematography · Drone filming · Editing · Colour grading · Sound design
Established a premium visual language for the RUBRO brand and became a cornerstone brand story.
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Product Video & Stills
RUBRO Amazon Shop Series
A multi-format series of product videos and stills produced for RUBRO's Amazon storefront - built out in square, vertical, and wide crops to cover listing images, A+ content, and social repurposing from a single shoot.
Used For
Amazon product listings · A+ content · Social media
Services
Product videography · Product photography · Multi-format editing · Colour grading
Nando's Thrive Learning Platform
RUBRO × Nando's PERi-PERi Pairing
A founder-led educational film, approximately 90 seconds, explaining the story behind Rooibos, why RUBRO is exclusive to Nando's, and how it complements PERi-PERi. Produced specifically for the Nando's Thrive internal learning platform, combining a founder interview, Rooibos landscapes, product cinematography, and pairing-event footage.
Created an engaging alternative to traditional corporate training by combining education with brand storytelling.
Event Coverage
PERi-PERi Pairing Experience
Coverage of the RUBRO × Nando's food pairing experience, documenting chefs, food experts, and invited guests discovering why RUBRO complements PERi-PERi.
Training Video
RUBRO Beverage Dispenser SOP Series
A series of instructional videos demonstrating the correct preparation, operation, and maintenance of RUBRO beverage dispensers for Nando's restaurants.
Machine Cleaning Training Video
Cleaning & Maintenance SOP
A detailed instructional video demonstrating the correct cleaning process for the RUBRO beverage dispenser, ensuring consistency and hygiene across restaurants.
Product & Lifestyle Videography
RUBRO Product Content Library
An ongoing collection of premium product cinematography, pouring shots, lifestyle imagery, and branded visuals for use across marketing campaigns and social media.
International Brand Activation
From the Cederberg to New York
Creative development for RUBRO's international brand activation in New York, in partnership with Nando's during the FIFA World Cup period - including teaser campaign concepts, event storytelling, founder interview strategy, and brand messaging documenting Rooibos being introduced to a global audience.
Founder Content Library
Founder Storytelling Series
Development of an evergreen library of founder interviews designed for long-term use across marketing, distributor presentations, and thought leadership.
