Product Video · Cape Town
Product Video Production
Studio and location product videos that make your product the hero, for e-commerce, FMCG, and campaign launches.
Product video has to do a very specific job - make the product look as good in motion as it does in the hand. We've produced launch content for IISA's outdoor jacket range, campaign video for Neutrogena's Hydro Boost line across the MENA market, and product-led content for RUBRO's dispenser and beverage range, each balancing clean, detail-focused footage with enough styling and movement to hold attention in a feed.
A lot of a product video's quality is decided before a camera rolls - lighting that shows texture and material honestly, a styling and prop approach that fits the brand without upstaging the product, and a shot list that captures the details a customer would actually want to see before buying. We work closely with brand and packaging teams to get this right, then shoot efficiently so a single studio day can cover hero shots, detail cutaways, and social cutdowns in one session.
Popular Deliverables
What's Included
Product Video services
Studio Product Video
Clean, controlled studio shoots for e-commerce and catalogue video.
Styled Campaign Product Video
Art-directed product video built around a campaign concept or launch moment.
Detail & Macro Cutaways
Close-up texture, material, and feature shots for hero product videos.
Social & Ad Cutdowns
Short-form product video engineered for Meta, TikTok, and Instagram feeds.
Common Questions
Frequently asked
Do you shoot both video and stills in the same product session?
Yes - most product shoots are more efficient when video and stills are captured in the same session with the same lighting and styling setup, and we plan sessions this way by default unless you need otherwise.
Can you match our existing brand and packaging guidelines?
Yes - we work from existing brand and packaging guidelines where they exist, and coordinate directly with brand or marketing teams to keep colour, styling, and framing consistent with prior campaign work.
How many products can you cover in one shoot day?
This depends on styling complexity, but a studio day typically covers a full product range's hero shots plus detail cutaways - we'll scope this against your specific range during the brief.
Ready to brief us?
Tell us about your project and we'll come back to you within one business day.