Filmed during the world-renowned flower season in the breathtakingly beautiful Namakwaland – the “home of rooibos” – this quirky yet stirring film tells the story of an organic farm worker who has been working in the fields her whole life, as did the generations before her, and their forefathers the KhoiSan. The brand film showcases the beauty of the area, the pathos of the farm worker, and the excitement of the product (Rubro drinks) which is allowing this small and poor community to have big dreams.
Behind The Scenes
Two late-winter days in and around Nieuwoudtsville offered just the right mix of beauty and action to provide a glorious backdrop for the story of “Ouma”, a umpteenth generation rooibos worker who proudly speaks about her life on the farm. DOP Rudolph de Girardier doubled up as drone pilot whilst director Carina Bruwer backed up as second shooter and also captured some vibrant stills for the brand.
“I just adore your film and I think a lot of people did too”
Chief Brand Officer for Nando’s Global