Digital content (video & stills) production company, Cape Town
Influencer videos
Video production in Cape Town

Influencer video production

While celebrity culture has always been with us one way or another, presenting some marketing opportunities for big brands who could afford what was very exclusive collaborations and endorsement deals in the 90s and naughties; influencer marketing is a relatively new concept which was catapulted thanks to the prevalence of smartphones and the power of social media, especially Instagram.
INFLUENCER VIDEOS are by far the most popular form of influencer marketing which represents one of the best ways to create brand awareness and raise interest in a product or campaign. The value is twofold: the brand organically connects to the influencers' social following - which can be vast - whilst adding credibility, celebrity value as well as an authentic three way connection between brand, influencer and audience.

According to Business Live, putting a brand in the hands of any of South Africa's top influencers, is almost a guarantee of sales success.

Influencer videos often benefit from a raw edge, so as to communicate an authenticity to the viewer. However, using optimal camera and interview techniques, strategically filmed B roll and innovative editing go a long way in terms of creating the required production value (even if a rawness needs to be recreated).

Coming from an influencer culture ourselves, we know how to connect with and get the best out of our celebrities, presenters and role models, and create content that is fun and effective, withing a lightning fast turnaround time.

Popular types of Influencer videos

1 minuter or IGTV content

Stick within Instagram’s 1 minute limit by scripting (partially or in full) the video content, or give your influencer slightly more freedom by creating a longer form IGTV video (or both)

Live session / demo

Let your influencer connect in the most authentic way, through a live demonstration, product review or instructional.  It can be pre-recorded or live-streamed depending on the desired outcome.

A Day in the Life

A natural way of incorporating your product into your influencer video. Products are shown and mentioned as part of the influencers’ ritual in an organic way, rather than the video being solely product focused. This is proven to be a highly effective marketing tool for big and small businesses!

The crew size and complexity of the production and the edit depends on your requirements – we are versatile and can accommodate any production size and budget!
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