Commercial Video Production Cape Town

Commercial video production

Commercial video production, Cape Town

TVCs, Web ads, social media videos, brand films

Video advertising campaigns can come in various forms, the most tradition of which is video adverts (produced for the web exclusively, or web and TV), with a very popular emerging genre being branded content, or brand films. We work with agencies as well as brands, and can offer a full service production including concept development, scripting, pre-production, production and post production; or selected elements as required, eg. crewing, gear booking, locations, catering, etc.

Whether you need to share a message, sell a product, reinforce your brand image, or simply need to stay top of mind, video is the most effective marketing tool, (and often the only one you will need). And while there will always be a place for the top dollar TVCs that used to be the definitive advertising tool for big brands and any company looking for maximum exposure, we now have the power to reach an infinite market through the internet, and it can be surprisingly affordable.

We create

TELEVISION COMMERCIALS

There is no substitute for a great TVC. South Africa especially has a wealth of epic commercials which the “older” generation will forever connect to our youth. Think Vodacom, Sasol, Oros…

This spilled over to the international market, when global agencies and brands started utilising our creative talent – coupled with our spectacular locations, world class crew and friendly exchange rate – for regular big brand productions. the rest is history, and the future is colourful: we are now producing high value content through a variety of production sizes – from micro to grand.

TVCs are rarely produced in isolation and deliverables typically include stills, social media videos of varying lengths with different calls to action, YouTube and google ads, etc.

SOCIAL MEDIA VIDEO ADS

Video Commercials
In-stream videos
Video Ads customised for Instagram, Facebook, TikTok, SnapChat, Youtube, and whatever’s next!

Video advertising can take many forms and 40% of social media users take some form of action after watching a video ad. Understand where your potential customers are, what they are doing, and then choose the most effective video marketing strategy to reach them.

Create an ad that is short and punchy and captivates the viewer on various levels
focus on a single story or highlight
strategically target your (existing and targeted) audience
drive engagement through a call to action, special offer or incentive

BRAND FILMS

Also known as “branded content”, this is becoming an increasingly popular marketing tool amongst big brands and small businesses alike.

According to Wikipedia, branded content is the practice of marketing via the creation of content that is funded or outright produced by an advertiser… (it is) designed to build awareness by associating (the brand) with content that shares its values.

We love this genre for its authenticity and the opportunity and challenge it presents in terms of engaging an audience with a truly appealing narrative hook, giving the brand a unique level of exposure despite (or perhaps because of) being secondary to the subject, story and/or plot.

Recent Productions

Connect with us about your commercial video